Clearasil 'Let's Be Clear' Campaign
Campaign details
Brand: ClearasilBrand Owner: Reckitt BenckiserLead agency: Droga5Contributing Agencies: AegisCountry: United StatesIndustry: Skin care, sun protectionChannels used: Content marketing, Online display, Online video, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 5 - 10 millionCategory: Effective Channel Integration
Executive summary
Clearasil is a brand that was invented to help teens with their acne. However, in recent years, Clearasil had completely lost its relevance with teens. It was...