Clear Men, Rexona Men and Vaseline Men: Ayo Indonesia Bisa

This case study describes how Unilever, the FMCG company, promoted several of its brands targeted at men as part of a campaign in Indonesia to coincide with the South East Asia Games.

Clear Men, Rexona Men and Vaseline Men: Ayo Indonesia Bisa

Sudesh Puthran and Maneesheel Gautam

Campaign details

Brand owner: UnileverAgency: Mindshare Indonesia, Lowe IndonesiaBrand: Clear men, Rexona Men & Vaseline menCountry: IndonesiaChannels used: Branded content, Events and experiential, Internet – display, Internet – general, Internet – microsites, widgets, Internet – search, Magazines – consumer, Mobile and apps, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Print – general, unspecified, Product placement, Radio, Social media, Sponsorship – event or property, Television, Word of mouth and viralMedia budget:...

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