Clear: Partnering Facebook Gaming

Anti-dandruff shampoo, Clear, grew sales in the Philippines with an esports partnership.

Campaign details

Brand: ClearBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Hair careMedia channels: Online display, Online video, Product placement, Sponsorship - sports, Websites & micrositesBudget: Up to 500k

Executive summary

In the very competitive space of anti-dandruff, Clear remains to be a far second contender behind Head and Shoulders, having only 16% market share. The brand continued to show slow growth year on year. In the hopes of accelerating its growth in an overcrowded market, Clear looks to own a space where its main competitor's presence...

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