Clear Men: Clear Men Swipes All: Hijacking League of Legends

Anh Nguyen Ha, Ha Tran, Soumya Ranjan Panda

Unilever-owned shampoo brand Clear Men engaged young males and drove sales in Vietnam by sponsorship of an eSports tournament.

Campaign details

Brand: Clear MenBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online display, Online video, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Clear Men, the shampoo brand, wanted to establish a deep connection with one of the biggest male communities in Vietnam – gamers. So, for the first time it sponsored an eSport tournament: the 2019 Vietnam Championship Series Spring Season (VCS Spring 2019).

The brand not only leveraged the popular League of Legends game...

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