Campaign details
Brand: ClearBrand owner: UnileverEntrant company: Mindshare JakartaIdea creation: Mindshare, JakartaMedia: Mindshare, JakartaMarket: IndonesiaSector: Hair careMedia channels: Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Clear needed to gain ground on its competitors as the overall top shampoo brand in Indonesia. In order to do this, they doubled down on their strategy to connect with their active lifestyle audience: soccer enthusiasts.
The brand wanted to strengthen their connection with this audience by integrating themselves into the viewing experience of soccer...