Clear: Encouraging millennials to Come Back Stronger

Clear, the anti-dandruff shampoo, helped people stay mentally fit during the COVID-19 pandemic with its 14-Day Resilience Programme in Singapore.

Campaign details

Brand: ClearBrand owner: UnileverLead agency: MullenLowe Group SingaporeContributing agency: UstudioMarket: GlobalIndustries: Hair careMedia channels: Content marketing, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

#ComeBackStronger was an initiative launched at a time when mental pressure was at its peak. Socially distanced. Locked away. WFH. Nothing was normal, and we weren't equipped to deal with lockdown, mentally.

Mental health is a huge, underlying, underfunded, almost hidden away issue faced by many, addressed only by a handful, and accessible to far...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands