Campaign details
Brand: ClearBrand owner: UnileverLead agency: MullenLowe Group SingaporeContributing agencies: uStudio, MindshareMarket: Asia (general region)Industries: Online video, Social media, Websites & microsites, Word of mouth, influencersMedia channels: Hair careBudget: 500k - 1 million
Executive summary
#ComeBackStronger is an initiative launched at a time when mental pressure was at its peak and sentiments were at an all-time low. Socially distanced. Locked away. Working from home. Nothing was 'normal'. No one was equipped to deal with the lockdown.
Mental health is a huge, underlying and often...