Keynote speech of Mark Hunter, CEO Molson Coors, and President of ISBA

Mark Hunter, CEO of the Molson Coors (UK) and President of ISBA, delivered his keynote speech in London to the annual Members' Lunch on 21st April 2010.

Keynote speech of Mark Hunter, CEO Molson Coors, and President of ISBA

Wednesday 21st April 2010London Hilton, Park Lane, LondonAbout the speaker

Many thanks Rory and good afternoon everyone.

It's a pleasure to be here as President of ISBA, a role I relish and one that complements perfectly the privilege of leading Molson Coors, an organisation that you'll probably know best in a previous guise as Bass Brewers, the UK's second largest beer company, most famous for Carling our flagship brand.

My theme for today is the need for transformational change in terms of the client agency relationship…...

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