City Football Group On Taking Sports Brands Global
Taking a sports brand global is no easy undertaking, but if a brand is well placed to do it, an English Premier League (EPL) side in Asia is a fairly sure bet. In football-mad South East Asia in particular, the EPL enjoys much a higher status among fans than their own local leagues.
In North America, football has a lower profile than American favourites such as baseball, basketball or American football, but the recent success of the US women's national team has drawn interest, especially from young Americans.
Tom...