City and Guilds Group: Driving action to build brand loyalty

City and Guilds (C&G) Group, a leader in skills development, revitalised its programme and provided new insights to shape business actions and drive change.

This is a story about change, about how looking at something in a different way, with an innovative approach, can shake things up for the better and how a new dynamic can disrupt passivity and transform a business.

A highly successful educational organisation was making strategic changes to meet new business challenges. City and Guilds Group has a 140 year history in training – helping people, organisations and economies develop their skills for growth. The C&G Group consists of six customer-facing brands offering learning products and services to a range of customers that include employers, educators and learners across the...

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