Citrix: The Power of Three

Citrix, a cloud computing company, increased pipeline for its new proposition in the US by combining first and third party data to optimise accounts.

Campaign details

Brand: CitrixAgency: TransmissionMarket: United States

Executive summary

Citrix wanted to use ABM to drive pipeline for a new proposition from some of the largest companies on the planet. And to engage some of the trickiest job roles on the planet, with three personas ranging from hard-to-reach C-level execs to sceptical IT admins.

The problem was that while Citrix had some experience with ABM, it faced many of the challenges that those of us living and breathing ABM will know all-too well!

  • “How do we segment our target account list?”
  • “Once we’ve done that,...

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Insights Team
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