Chupa Chups: Chuck Studios - a new publishing model for branded games
David WebsterBartle Bogle Hegarty
Campaign details
Brand owner: Perfetti Van MelleAgency: Bartle Bogle HegartyBrand: Chupa ChupsCountry: France, Italy, Poland, Saudi Arabia, United StatesIndustry: Confectionery, Websites, online services, appsMedia budget (USD): Up to $500kChannels used: Branded content, Games and competitions, Online video, Public relations, Social media, Word of mouth and viral
Executive summary
This case study describes a revenue-sharing partnership between BBH Asia Pacific, the agency, and Perfetti Van Melle - owner of the lollipop...