Christopher and Dana Reeve Foundation: Adaptoys

This case study details how the Christopher & Dana Reeve Foundation, a charity for people living with paralysis, generated conversation in the US through its Adaptoys product.

Christopher and Dana Reeve Foundation: Adaptoys

Agency: 360i

Objective/Goal

Nearly 1 in 50 Americans are living with paralysis. While advancements in technology have adapted everything from homes to automobiles so that people with physical disabilities can carry out simple daily activities that most of us take for granted, one area of life has been largely overlooked: play. Play is a universal connector—it improves quality of life, connects people emotionally and wards off stress and depression. But for the 5.6 million Americans who face some form of paralysis, these experiences are difficult, if not impossible, and the inability to fully interact...

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