Choc on Choc: Creating a unique brand for a unique chocolate gift

Chocolate on Chocolate had been making luxury chocolates for years. But with its name and identity failing to communicate the quality of premium products, the brand had become confused.

Choc on Choc: Creating a unique brand for a unique chocolate gift

Packaging: Branded Food

Brandopus

“The impact of the redesign has been amazing. Last Christmas we couldn't make enough chocolate for the demand! And this year we're already 10% up on Chirstmas 2010 sales, and we're only half way through the year!”

Flo Broughton, Chief Chocolate Lady, Choc on Choc

EXECUTIVE SUMMARY

Family run business, Chocolate on Chocolate, lovingly created a new approach to making hand crafted Belgian chocolate, involving layering techniques and unusual moulds, to shape chocolate works of art. The father and daughter team approached BrandOpus with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands