Campaign details
Award show: ROI Festival
Award category: Live Video Broadcasts
Award level: Gold
Brand: ExPace, also known as CASIC Rocket Technology Company
Parent company: China Aerospace Science and Industry Corporation
Industry category: Aerospace
Campaign name: #Viya live rocket sale#
Agency: Qianxun (Hangzhou) Culture Media Co.
Release date: April 2020
Budget: RMB ¥200,000-500,000
Market: China
Background
2020 was an era that opened up new possibilities where 'everything can be livestreamed'. There has always been a lack of financial and technological support for commercial spaceflights. The space market in China was in urgent need...