China, Search advertising expenditure

An overview of total search advertising spend in China since 2012.

Methodology & Sources

Data are provided by iResearch.

Search advertising is defined as: fees advertisers pay online companies to list and/or link their company site domain name to a specific search word or phrase (includes paid search revenues). These include: 

 • Paid listings – payments made for clicks on text links that appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link. 

 • Contextual search – payments made for clicks on text links that appear in...

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