Methodology & Sources
Data are provided by iResearch.
Search advertising is defined as: fees advertisers pay online companies to list and/or link their company site domain name to a specific search word or phrase (includes paid search revenues). These include:
• Paid listings – payments made for clicks on text links that appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link.
• Contextual search – payments made for clicks on text links that appear in...