China brands go global: An R3 white paper

Looks at how China has moved from a production-driven economy to a consumer-driven economy and how it is becoming a major global player.
  • China shipped US$2.494 trillion worth of goods around the globe in 2018, which reflects a 6.5% gain since 2014 and a 10.2% increase from 2017 to 2018.
  • Under the double pressure of economic downturn and fading domestic Internet demographic dividend, Chinese enterprises are looking to global markets to expand market share.
  • China is the world’s largest e-commerce market and leads in the number of mobile payments transacted – the size and youthfulness of its market enables digital business models to commercialize and grow at speed and scale.
  • The Chinese government has demonstrated its commitment to becoming a high-tech, high-productivity economy...

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