Chewing Gum (American Industry Overview)

This paper provides an overview of the chewing gum industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

American Industry Overview: Chewing Gum

This industry consists of establishments primarily engaged in manufacturing chewing gum or chewing gum base.

Industry Snapshot

The American chewing gum industry has been marked by strong periods of growth and decline through the twentieth century. Since the 1970s, this industry grew at a faster pace overseas than in the United States. The industry's overall success was the result of low manufacturing costs and aggressive marketing campaigns.

As one of the best performers in the candy industry, chewing gum continues to be a favorite among U.S. consumers. Consumers, including adults, seniors, and children alike continue...

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