Background
With the world on lockdown due to COVID-19, China's top-ten shopping mall Chengdu IFS (CDIFS) also had to shorten office hours by half for two months. However, in April, with the pandemic still hanging over us, full-scale business resumed.
Challenges
- User habits: Shopping shifted mostly online, needing much stronger motivation to draw consumers out of their homes to join events.
- Operations: All store decoration was minimized for hygiene reasons; very few installation workers were available for work.
- Tenants/media: The retail environment was depressed; tenants craved new excitement to cut through the cluttered pandemic news and create media exposure.