Campaign details
Brand: Channel 4Brand owner: Channel 4Agency: OMD UKMarket: United KingdomIndustries: Public relations, Radio & audio, Social media, Television, Word of mouth, influencersMedia channels: TV channels, services & programmesBudget: 1 - 3 million
Executive summary
After 25 years on British television, Hollyoaks was in decline. A marketing-led revival of the soap reversed a share tailspin. A £1.3m investment in paid media led to a revenue increase, delivering a profit ROMI of at least £1.38 and as much as £2.69.1