Change VN: The Tasteless Spice

Change VN, an environmental non-profit organization, created awareness for its movement to stop the Vietnamese public using single-use plastic by creating and distributing spices in restaurants made entirely of micro plastics.

Campaign details

Brand: Change VNAgency: Dinosaur Vietnam

Strategy

Every year 8 million tons of plastic waste is added. These end up in the ocean and get eaten by ocean life.

Whether we are aware or not, by now, all the seafood that we eat have microplastics in them. However, microplastic particles are too small to be easily detected by the naked eye and they are entering our digestive system through the food chain. This is the consequence of "addiction" to single-use plastics as convenient items, we are now consuming microplastics daily without recognition.

Dinosaur and Change Vietnam...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands