Celerio: Just this, that's it
Vandana Nayar
Campaign details
Brand owner: Maruti Suzuki IndiaLead agency: PublicisBrand: CelerioCountry: IndiaIndustry Compact, small family carsChannels used: Events and experiential, Games and competitions, Internet - display, Internet - microsites, Magazines - consumer, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Social media, Sponsorship - media, TelevisionMedia budget: 5 - 10 million
Executive summary
This case study describes how the car industry in India was going through challenging times, having experienced two years of decline. The consumer...