CDW: People Who Get IT
Business Situation and Campaign Objectives
Business Situation
As a leading provider of technology solutions, CDW contends against a broad set of competitors with big budgets. Despite a healthy online business, only 20% of CDW's current customers purchased IT services and solutions in addition to products - which represented a significant opportunity for growth. After surviving a tough economic environment, IT budgets were expected to increase in 2011 - presenting a ripe opportunity for CDW to grow their business. CDW's 2011 business objectives were to grow profitability faster than the market, while continuing to invest in...