Tourette Syndrome Foundation of Canada: "Surrender Your Say" Twitter campaign
Agency: Saatchi & Saatchi CanadaClient: Tourette Syndrome Foundation of Canada
Section I — Basic information
Business Results Period (Consecutive Months): June 2013 - July 2013
Start of Advertising/Communication Effort: June 2013
Base Period as a Benchmark: Calendar 2013
Section II — Situation analysis
a) Overall assessment
Tourette Syndrome (TS) is a neurological disorder characterized by tics: involuntary, rapid, sudden movements or vocalizations that occur repeatedly in the same way. It is a complex, difficult disorder that manifests itself in many ways. But understanding of...