Campaign details
Agency: m5 marketing communicationAdvertiser: Newfoundland PowerCategory: Sustained Success
Section I — Case Parameters
Business Results Period (Consecutive Months): January 2015 – December 2016 (24 months)Start of Advertising/Communication Effort: September 2014Base Period as a Benchmark: January 2011 – December 2014Geographic Area: Newfoundland and LabradorBudget for this effort: $100,000 – $200,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Over the course of the two years of results, rebates for thermostats increased 103% over the baseline period....