Liberal Party of Canada: Justin Trudeau 2015 Election Campaign - "Hazel"

This case study details how the Liberal Party in Canada won a majority in the 2015 federal elections by using online video.

Liberal Party of Canada: Justi Trudeau 2015 Election Campaign - "Hazel"

Agency: Bensimon Byrne

Case overview

Prime Minister Stephen Harper had been misleading Canadians on the campaign trail, suggesting that Justin Trudeau would cancel pension splitting for seniors – a popular tax saving program that seniors counted on. It simply wasn't true and Trudeau was working hard to correct the story with the media and on the campaign trail.

Harper had a solid hold on the critical seniors vote. Seniors are an important demographic because they actually make the effort to show up and cast a ballot, more than...

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