Campaign details
Agency: Camp JeffersonAdvertiser: KoodoCategory: Launch of New Product/Service
Section I — Case Parameters
Business Results Period (Consecutive Months): August 1, 2016 – June 30, 2017Start of Advertising/Communication Effort: August 4, 2016Base Period as a Benchmark: August 1, 2015 – June 30, 2016Geographic Area: CanadaBudget for this effort: $4 – $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
We took a relatively "me too" feature and turned it into a compelling campaign that allowed...