Koodo Mobile: Choose Happy

This case study details how Koodo Mobile, a mobile network operator brand, changed its business trajectory through the Choose Happy campaign in Canada.

Koodo Mobile: Choose Happy

Agency: Camp Jefferson

Case overview

Koodo competes in market where growth is starting to be a lot harder to come by given market saturation. More parity in terms of plans and pricing exists than ever before and differentiation is very difficult to attain and even harder to sustain.

Koodo was tackling these prevailing head winds with an advertising platform that quite frankly had run its course, a budget that was its lowest ever and a resulting share of voice that made it excruciatingly difficult to be heard.

Overcoming these difficult circumstances, the Choose Happy campaign...

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