Jamieson Laboratories One Second Vitamins
Agency: Union
Case overview
Sure, we all know vitamins are healthy. But taking them daily is one more hassle on top of our already busy schedules. It's no surprise that at least 40% of people forget to take them every day. So Jamieson developed Vitamin Sprays, a portable format that can be used anywhere and taken in no time.
The convenient format paired with a strong insight lent itself to an innovative campaign, #OneSecondVitamins. In order to break through and capture the attention of busy consumers, we created a series of online videos that...