James Ready Beer

James Ready is a premium beer in Ontario's discount beer segment, a category essentially created by Lakeport with its dollar-a-beer concept.

James Ready Beer

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):April 2008 – July 2008
Start of Advertising/Communication Effort:April 2008
Base Period for Comparison:April 2007 – March 2008

a) Synopsis of the Case

James Ready is a premium beer in the discount beer segment. If it wanted to, James Ready Brewing Company could charge $2 a beer like other premium brands. But James Ready thinks that Ontario drinkers deserve a quality beer for a low price. Period. To make that happen, James Ready continues to do everything it can to help keep its beer affordable.

The discount beer...

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