Ivanhoé Cambridge: Throwaway Thursday

Ivanhoe Cambridge wanted to take advantage of the growing interest in Black Friday sales in Canada but was aware that a lot of negative press surrounded the event.

Ivanhoé Cambridge: Throwaway Thursday

john st.

Situation analysis

Overall assessment

Black Friday is famously known as the busiest (and craziest) shopping day of the year for Americans, luring consumers with deep discounts on high ticket items. Given the recent strength of the Canadian dollar and migration of many American retailers to Canada, the last 5 years have seen a shift to Black Friday sales north of the border [Footnote 1]. Marking the kick-off to the Holiday season, Black Friday awareness and interest for the occasion was high, with experts predicting that the weekend would soon surpass Boxing Day as the...

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