Heart & Stroke Foundation: Undeading
Agency: Agency59Client: Heart & Stroke Foundation
Section I — Basic information
Business Results Period (Consecutive Months): October 2012 - November 2012
Start of Advertising/Communication Effort: September 26, 2012
Base Period as a Benchmark: November 2011
Section II — Situation analysis
a) Overall assessment
Someone goes down on the ground right in front of you on a crowded sidewalk. Cardiac arrest. What do you do? Most would call 9-1-1. Which is good. But only a few would know how to administer CPR. And that, unfortunately, can be the difference between...