Canadian Tire: Ice Truck

This case study demonstrates how Canadian Tire, a retailer of automotive, leisure and home products, used an extreme yet easy to understand scenario to show that its car batteries will improve driving during the winter.

Canadian Tire: Ice Truck

TAXI Canada

Situation analysis

Overall assessment

The products and services needed to prep your car for a Canadian winter are well established. Winter tires, winter washer fluid/blades, and an engine check. Because brands don't talk about much else, the average consumer doesn't think about much else, if they even think about those.

But that poses a serious problem.

Having a fully working battery is essential to making it through the winter. A battery needs more power to start when it's cold, so a worn-down or half-charged battery may be able to start a car on a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands