Canadian Blood Services: The Power o Give Life
Agency: Sandbox Advertising
Case overview
The strategic repositioning and subsequent creation of a donor-facing brand platform and campaign increased new blood donors by 30%. Further to this the campaign created positive engagement and sentiment in social media with both new and existing donors.
The client's business issues/opportunities
a) The Client's business, competition and relevant history:
Canadian Blood Services is a national charitable organization that manages the supply of blood and blood products, such as stem cells, cord blood, and organs, in Canada (excluding Quebec). One of the most important goals of...