2015 Subaru Outback: Equipped for life's authentic adventures
Situation analysis
Overall assessment
Outback has historically defined the Subaru brand for many of their loyal customers. The model began a long decline from 2001-2009 when it went from 28% of brand sales to just 11% in 2008. Outback was very successfully relaunched in 2009 with the MY'10 Outback, spiking sales and share through 2010-12. But with no significant model changes, Outback sales declined by 13.2% in 2013 and was back down to 16.6% of total Subaru sales. With no significant updates to the model on the horizon,...