Causes for Animals Singapore: The Perfect Voiceovers

Causes for Animals Singapore, an animal protection organisation, increased adoption enquiries and became the largest cross-shelter collaboration in Asia with its campaign The Perfect Voiceovers.

Objective

According to SPCA, over 1.5 million shelter dogs are euthanized every year. This is mainly because three in four households prefer to buy a pet from a store instead of adopting one from a shelter, thereby leaving shelters unable to cope with massive numbers of unwanted animals. People do not adopt shelter dogs because of the perception that there is something wrong with them – because they were abandoned, sick or damaged in some way.

Our objective was to originate a PR campaign idea that would change the perception that shelter dogs are flawed, or imperfect compared to animals...

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