Castrol Activ: Lightbox
Campaign details
Brand owner: CastrolLead agency: MindshareBrand: Castrol ActivCountry: IndiaIndustry Motorcycles, bikesMedia: Internet - displayBudget: Up to 500k
Executive summary
Asia's Largest Hangout
Castrol Activ, in a bid to sustain its standing in the Indian two wheeler market and to ensure engagement and top of mind recall, wanted to create an innovative and engaging campaign that would help connect itself with Millenials and Gen Y.
Being an official sponsor of the FIFA World Cup 2014, Castrol Activ saw it as an opportunity to create...