Campaign details
Brand: Castrol MagnatecAdvertiser: MindshareCountry: Turkey
Strategy
Objective
There are many competitors in the lubricants category, mostly offering the same product benefits. The Castrol Magnatec Stop-Start range has differentiated itself by its unique feature. Product specifically designed to keep your engine protected in busy traffic conditions, offering 20% more protection from damaging stop-start engine wear.
Our aim is to create awareness around Castrol Magnatec Stop-Start product while giving product benefits at the exact stop-start moments.
Target Audience
More people live in cities than ever before, and increasingly busy driving became a feature of life....