Case study: Emotional responses on mobile platforms - Want to be loved? Go mobile!

Visitor psycho-cognitive and psycho-emotive response times were monitored on desktop computers (WindowsOS, Apple, Linux), laptops and netbooks (WindowsOS, Apple, Android, Linux), tablets (Android, WindowsOS, Apple), mobile phones (Android, WindowsOS, Apple) and web-enabled TV (Samsung, LG, Panasonic, Vizio, Sony).

Case study: Emotional responses on mobile platforms - Want to be loved? Go mobile!

Eois McRae, Joseph Carrabis, Susan Carrabis and Stephane Hamel

Introduction

This study grew from a series of exploratory discussions between Critical Mass and NextStage Evolution in 2011-2012. Critical Mass, part of the Omnicom Group of companies, is an international digital agency that occasionally performs marketing research for its clients. NextStage Evolution is a privately owned research, training and technology company that has done research in human-machine interactions and related fields for more than 20 years, has published papers starting in...

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