Campaign details
Brand/Sponsor: Carnival Cruise Line
Title: "Fun Voyage!"
Campaign Cost: $1-5 million
Campaign Scope: National
Advertising Agency: SapientNitro
Product Type: Cruises
Campaign Start: 02/03/2016
Campaign Ends: 08/31/2016
Campaign Ran: USA
Campaign Description: brand rejuvenation
Campaign Summary
We set out to make planning and booking a Carnival cruise vacation online as pleasurable as the cruise itself. If you've gone through any cruise line's site, you know that's a massive task. Luckily, we had a plan. It's called "Fun Voyage." Simple, seamless, forward and fun are its pillars and each informed...