Capturing the Retail Media opportunity for brands

Examines the opportunities for brands in Retail Media, as the market rapidly changes.
  • Analysts claim that, while search powered digital advertising growth in the 2000s and social media helped fuel the 2010s, Retail Media will drive the 2020s.
  • Amazon Advertising revenue was over $4bn by the end of 2017, rose to $14bn by 2019, and became a $31bn revenue business in 2021, representing 7% of Amazon’s total revenues.
  • Benefits include targeting shoppers in the right frame of mind, looking at competitor products, personalized messaging, reduced friction, and building awareness.
  • The challenge for retailers is getting the customer data right, and building out what is a complex media business – with lots of costly,...

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Insights Team
Bray Leino

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