Advertiser: WildaidAgency: Grey LondonCountry: Global
Objectives
SAVING THE ELEPHANT: AN IMPOSSIBLY COMPLEX TASK
The ivory trade ranks alongside drugs, arms and human trafficking as the world’s most lucrative trade. Only 425,000 elephants survive. By 2015, the slaughter of elephants for their ivory had taken them to the tipping point of extinction. More were being killed than born.
The problem was extremely complex. Rural poverty fuelled poaching. This was exploited by organized global criminal gangs. Ivory had become a status symbol and commodity investment in Asia. Chinese ivory stores were owned by the state. Corruption and...