Wildaid: #Jointheherd: Using communications to fight the ivory trade and winning

This case study explains how animal advocacy charity WildAid united elephant NGOs and people around the world to persuade the UN to ban the ivory trade in a campaign driven by content and social media.

Advertiser: WildaidAgency: Grey LondonCountry: Global

Objectives

SAVING THE ELEPHANT: AN IMPOSSIBLY COMPLEX TASK

The ivory trade ranks alongside drugs, arms and human trafficking as the world’s most lucrative trade. Only 425,000 elephants survive. By 2015, the slaughter of elephants for their ivory had taken them to the tipping point of extinction. More were being killed than born.

The problem was extremely complex. Rural poverty fuelled poaching. This was exploited by organized global criminal gangs. Ivory had become a status symbol and commodity investment in Asia. Chinese ivory stores were owned by the state. Corruption and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands