Volvo: The E.V.A Initiative

Volvo, the Swedish automotive company, created the Equal Vehicles for All initiative to promote automotive safety across genders.

Campaign details

Brand: VolvoAgency: Forsman & BodenforsCountry: Sweden

Objectives

Our main goal was to create enough public opinion on the gender-safety-gap that it made an impact on the car industry itself. Our hope was that the data Volvo was giving away would be downloaded and used by competitors (no-one else would ever be interested in that kind of data). Our big goal was set to a "couple of hundred" downloads. With over 40.000 downloads to date, we can safely say that the effect of this campaign went beyond anything we could have dreamed of.

We...

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