Volkswagen Brasil: Kombi last wishes
AlmapBBDO São Paulo
Volkswagen was one of the first car manufacturers to establish itself in Brazil, and it built up a long and happy marriage with Brazilians. However, as the country grew, new brands entered the market – seducing Brazilians with a multitude of new products and technologies.
Because Volkswagen didn't keep pace with all the new launches, it gradually began to lose ground – and the old relationship between Brazilians and the brand started to lose its spark. In 2013 came news that would make the situation even worse: Volkswagen would soon be obliged...