Vodafone Egypt: Fakka

This case study explores Vodafone's campaign in Egypt to grow usage base in the prepaid recharge card segment by having micro recharge cards used as small change.

Vodafone Egypt: Fakka

JWT Cairo

Objectives

In Egypt, around 76% of Telecom customers are prepaid users. Due to the stagnant nature of the market that's dominated by your standard recharge cards (ranging from $1.12-$11.26), 60% of prepaid consumers carry multiple SIM cards to take advantage of the best promotion out there1.

In this era, everyone should be entitled to mobile empowerment. Now with 25.2 percent of the Egyptian population living below the poverty line and a further 23.7 hovering just above it2, we decided we wanted to give our prepaid mass segment the empowerment they deserve,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands