Vodafone: Between us

This case study shows how Vodafone, a mobile carrier, was able to tackle the huge social problem of domestic violence in Turkey by using a specially developed app.

Vodafone: Between us

Agency: Y&R Istanbul

Brand: VodafoneAdvertiser: VodafoneCountry: Turkey

Objectives

As the only foreign brand in Turkish GSM market, Vodafone always has to go the extra mile in order to compete against local brands such as Türk Telekom & Turkcell. Accordingly Vodafone took lead the mission of "Turkey's digital transformation" by bringing its global power to the country. Digital transformation mission has broadened the competitor set of Vodafone across different categories such as home technologies (Bosch, Samsung, LG), adjacent businesses of handsets (Apple, Samsung); social media and comms (Google, FB, Twitter, Skype) and convergent entertainment platforms (Netflix,...

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