Unilever: Comfort SofTest
Agency: Ogilvy Singapore
Objectives
A fabric conditioner with a difference must overcome entrenched cultural obstacles if it is to successfully appeal to young Vietnamese Mums.
The brand: Comfort Pure
Comfort is Unilever's global fabric conditioner brand. Launched in 1969, it has built nearly 50 years of fame and success on the gentle softness it brings to clothes and fabrics. And if Comfort is gentle and soft, then the 'sensitive skin' variant Comfort Pure is even gentler and even softer. Which is why, all around the world, millions of new Mothers use Comfort Pure on their babies' clothing....