Trinet: Humanity

Trinet, a cloud-based professional employer, launched the Humanity campaign to increase unaided awareness and establish greater context for the Trinet brand in the US.

Campaign details

Brand: TriNetAgency: In-houseCountry: United States

Why is this work relevant for Creative Strategy?

TriNet is a full-service HR solutions provider with a mission to power business success through incredible HR. We rally around a shared vision of improving humanity through business growth and innovation. TriNet's Humanity campaign was an extension of its People Matter campaign celebrating the hard work and diversity of TriNet's customers.

The Humanity campaign aimed to avoid any of the anxiety-inducing, overused reminders of the difficulties businesses were facing during the pandemic while still addressing these issues in a positive...

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