Tommy Hilfiger: Tommy Hilfiger Adaptive

Tommy Hilfiger, a clothing brand, launched an adaptive clothing line in the US that makes clothing more accessible for people with disabilities.
  • Tommy Hilfiger wanted to design, develop and co-create a new category of clothing for people with disabilities.
  • People with disabilities have had to hack a world not designed for them and solve problems we never would have considered.
  • Together with the help of 1,500 people with disabilities (PWDs) Tommy Hilfiger created seven accessible clothing innovations, ensuring accessibility across all stages of the customer journey, and built the first Alexa shopping skill designed for PWDs.
  • A total of 85% of adaptive households are new to the Tommy brand and nearly half of customers who bought adaptive also purchased...

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