Campaign details
Brand: Tobacco Free FloridaAgency: ALMACountry: United States
Objectives
Tobacco Free Florida's (TFF) mission is to work to protect the people of Florida from the dangers of tobacco. To achieve that goal, our objectives were as follows:
- Continue to drive awareness for Tobacco Free Florida's communication campaigns and smoking cessation services. Research indicates greater exposure to TFF ads is significantly associated with increased motivation to quit.
- Drive consumer behavior change. Specifically, increase quit attempts. The average smoker tries to quit 8-10 times before succeeding. Every quit attempt is a success, moving smokers closer to...